The SmartSale Revolution:
00:00 to 00:45 Intro
00:45 to 2:14 The What and Why of SmartSale
2:15 to 2:58 Transparency, Technology & Care
2:59 to 5:15 A Sandbox of 3000+ Leads
5:16 to 7:30 Disrupting an Opaque Marketplace
7:31 to 9:32 Buyer Commitment and Competition
What if homeowners could sell on their terms—without losing equity or falling prey to wholesalers?
In this episode of Disposition Dialogue, Auction.com President Ali Haralson sits down with VP of Market Economics Daren Blomquist to discuss SmartSale™, a groundbreaking home-selling solution that restores choice, transparency, and dignity to the sales process.
Key takeaways:
- Why SmartSale was created—and who it’s designed to protect
- The seller-driven features that promote equity preservation
- How Auction.com’s buyer base supports homeowners and communities through flexible terms and rental stability
- Why servicers and buyers are embracing this new approach
“What we’ve built with SmartSale is the ability for a seller to set their own terms… Maybe they want to stay in the home for six months, maybe they need to do a rent back… Letting the buyer meet the seller where they’re at in their journey, I think is going to be really important,” said Haralson
Watch now to see how SmartSale is reshaping the future of distressed property sales.