"We’re celebrating 10 years of evolution but looking ahead to an even greater future of innovation."
— Jeff Frieden, Executive Chairman & Co-founder

welcome to the future of innovation.

Ten years ago, two founders set out to revolutionize real estate investing. Today, Auction.com has evolved into a global, industry-leading real estate company, and we are looking forward to the next chapter of our evolution. We’re proud to introduce you to a new Auction.com, a refreshed visual identity that represents our growth, our industry leadership, and our commitment to you.

Our New Look.

Our marketplace – the seamless connection between buyers and sellers – is the core idea that inspired our new visual identity. Our logo represents our promise to both customers and clients as we work towards fostering their success on our growing marketplace.

Beyond The Bid.

To reinforce our evolved brand, we have developed a bold mantra that unites us as a company. Beyond the Bid is our tagline that represents our unrelenting spirit for going beyond the norm. It is what drives us and keeps us ahead of the competition, providing exceptional solutions and staying innovative for the future.

Our Mission.

To empower our customers to achieve their real estate goals by providing them access to the most experienced team, trusted solutions and exclusive properties in the marketplace.

Brand Promise.

To deliver the best and most rewarding real estate transaction experience.

For Our Buyers.

Beyond the Bid represents a wide range of services and solutions to enhance your customer experience. From access to exclusive properties, to our innovative technology, to our network of support and expertise, we are committed to going beyond.

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For Our Sellers.

Our alternative approach goes beyond traditional retail disposition. Powered by the integration of our disposition programs, innovative marketing engine, auction marketplace and data intelligence, we deliver solutions that go beyond tradition, beyond risks, beyond evictions and beyond the bid.

Learn More

Ali Haralson

EVP, Client Management

“We connect with our buyers and sellers in a unique way to maximize the experience on both sides and create a dynamic relationship.”

Rob Friedman


“We’ve become a more holistic, full-service real estate firm that helps our clients achieve all of their real estate goals.”

Colleen Lambros

Chief Marketing Officer

“What makes Auction.com so special is that we go beyond the Internet, technology and beyond our customer’s expectations.”

"Since the very beginning, we always had a vision for the company and it revolutionized the industry forever."
— Rob Friedman, Co-founder

10 years of innovation


First live bid auction held for distress asset disposition.


Auction.com launches online platform. Stone Point Capital investment.


Facilitated first online-only auction.


Transformed the business into a multi-million dollar brand.


Launched third-party sales system.


Facilitated first residential short sale auction.


Earned Stevie Award for Innovation.


CapitalG (formerly Google Capital) investment


Unveiled the first real estate Nowcast, which leverages industry, transactional and Google search data to predict housing market trends.


Expanded foreclosure sale and bank-owned auctions into all 50 states and Puerto Rico.


Celebrating Auction.com’s 10 year anniversary and brand evolution.


Join Auction.com as we continue to innovate the nation’s leading online real estate marketplace. Let’s go beyond the bid.

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