Auction.com President Ali Haralson has been named a 2025 Women of Influence by HousingWire, a national recognition honoring women making significant contributions to real estate and mortgage banking. Haralson was selected for her bold leadership and measurable impact, including the launch and expansion of a new seller program that is reshaping Auction.com’s reach and influence.
“This recognition is truly an honor, but it’s not mine alone,” said Ali Haralson, President of Auction.com. “It reflects the grit, sweat, and passion of so many colleagues across this company who bring their best every day. I’m deeply grateful to our leadership and team members who made it possible to turn a bold idea into a real solution for homeowners. We’re just getting started.”
Transforming the Seller Experience with SmartSale
Over the past 12 months, Haralson has led the development and execution of SmartSale™, a private seller program designed for individual homeowners seeking a faster, more transparent, and supported way to sell their homes. Under her leadership, the initiative transitioned from concept to full-scale implementation, marking Auction.com’s strategic expansion into services for private and pre-foreclosure sellers.
“Ali’s leadership is a driving force behind Auction.com’s continued innovation and mission expansion,” said Jason Allnutt, CEO of Auction.com. “She brings clarity, empathy, and relentless focus to helping homeowners and communities backed by disciplined execution that moves the industry forward.”
Haralson helped mobilize internal teams—including product, marketing, legal, and client operations—to align execution and accelerate adoption. Her leadership also positioned the program as a critical entry point in Auction.com’s evolution toward earlier engagement with homeowners.
Operational Precision and Measurable Growth
In parallel with SmartSale’s implementation, Haralson continued to scale Auction.com’s core business, which now exceeds:
- 533,000 homes sold
- $66 billion in total sales
- 23 million annual platform visits
SmartSale also expands access to Auction.com’s 7.5 million registered users by diversifying inventory with homes from individual sellers. One recent example is a local developer in Montgomery, Alabama, recently purchased a number of homes on Auction.com that had been listed through the SmartSale program. After bringing each property up to code, the buyer delivered move-in-ready rental housing to the block and kept local construction crews working.
Industry Leadership and Community Commitment
Haralson’s influence extends well beyond Auction.com. She has been recognized as a housing innovator working to close systemic gaps in the default space with integrity and vision. Her ongoing philanthropic leadership includes support for Operation Homefront and she serves as vice chair of the Veterans Financial Services Advisory Council (VFSAC).
To learn more about SmartSale, visit www.smartsale.com.