Auction.com is proud to announce that Nikhil Kapoor, Auction.com Director of Business Analytics, has been named a 2025 HousingWire Insider. The award honors operational leaders who drive innovation behind the scenes and whose work impacts company success and client outcomes.
“It’s an honor to be recognized by HousingWire, but this award is really a reflection of the incredible team at Auction.com,” said Kapoor. “The support from our leadership and the shared commitment to data-driven innovation made this possible. I’m grateful to be part of a company where we don’t just analyze data, we act on it.”
Kapoor earned the recognition for spearheading a series of advanced analytics solutions that have fundamentally reshaped how Auction.com uses data to improve real estate disposition.
Transforming Data into Strategic Value
Kapoor’s recent contributions include the design and deployment of three high-impact analytics products:
- SmartPick: A predictive recommendation engine that aligns listings with buyer intent, increasing email click-through rates by over 70%. The model is evolving into a curated experience for targeted buyer outreach.
- Salability Model: A scoring system that forecasts the likelihood of asset sales based on price, condition, demand, and location. One client saw sales rates rise from 82% to 88% in two months after implementing the model.
- FCL Predict: A forecasting tool that improves disposition rates by predicting which foreclosure assets will go to auction, enabling buyers to focus their due diligence more effectively.
Together, these tools have enabled Auction.com to strategically utilize real-time data across its operations, transitioning analytics from a reporting function to a core business driver.
Driving Organizational Change
“Nikhil has driven significant change throughout the organization in how we leverage data to understand our buyers and properties,” said Mike Kilander, Chief Operating Officer at Auction.com. “With his insight, use of data, and analytics, we can provide real-time matching between houses and prospective buyers, and, in the process, improve match rate and buyer and servicer satisfaction.”
Kapoor’s influence extends beyond product development. He plays a pivotal role in enabling cross-functional teams, including marketing, finance, and business development, to interpret and apply data insights. He also partners with executive leadership to redefine performance metrics and operational strategies.
When not working, Nikhil loves spending time with his family, mostly traveling or doing outdoor activities with his toddler. Nikhil loves to learn new things and is an avid reader. His all-time favorite book is Sapiens, which he highly recommends for all.